Stockholm, 2nd September 2025 – Healthspan Fund I, managed by ALTEA Capital Partners, has signed an agreement to acquire Holistic Sweden AB, Sweden’s leading provider of high-quality health and nutritional supplements. 

Holistic Sweden AB is Sweden’s leading provider of high-quality health and nutritional supplements, with a turnover of ~150 MSEK in 2024. The company has built a strong brand and market position on an attractive and growing market and offers a broad portfolio of products within vitamins, minerals, and other nutritional supplements, focusing on clean label and highly absorbable ingredients. Holistic’s products are available through major Swedish wholesalers, pharmacies, and through their own, direct-to-consumer, channel. With a strong legacy, brand and a reputation for quality and innovation, Holistic has established itself as a trusted partner for both retailers and consumers across Sweden. 

“We are entering an exciting next growth phase for Holistic, with quality, innovation, and sustainability at our core. The growing demand for nutritional supplements, combined with our trusted brand and dedicated team, forms a solid foundation for our future. I'm very excited for this next step on Holistic's journey and look forward to working with ALTEA to accelerate our efforts and make healthy living accessible to even more people” says Carl Rosang, CEO of Holistic.

“When I founded Holistic, my vision was to help people become healthier and more conscious, not just physically but also spiritually. To see Holistic grow and reach more people, while staying true to our core values of care for people, nature, and the planet, is incredibly rewarding. I am confident that with ALTEA as its new owner and partner, Holistic will continue to thrive and contribute to a healthier population”, says Bertil Wosk, founder of Holistic.

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ALTEA Capital Partners highlights Holistic’s strong quality position in an attractive and fast-growing market, the impressive development achieved by the current management team in recent years, and the clear alignment with ALTEA’s investment theme as the main reasons for the acquisition. “We are proud to be entrusted with the legacy that Bertil and the Holistic team have built. For over 20 years, Holistic has pioneered high quality products and built a trusted brand and a thriving business. Holistic’s focus on preventive health and wellbeing fits perfectly with our ambition to support companies that help people live healthier lives. We have been monitoring this market for some time, and Holistic quickly stood out to us as the dream candidate. We are very much looking forward to working together with Carl and the management team on the company’s continued growth journey,” says Joakim Skarborg, Founder and Partner at ALTEA Capital Partners.

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Holistic will continue to operate with its existing vision and direction, supported by ALTEA’s experience, network, and resources to further accelerate growth and innovation.

About Holistic Sweden AB

Holistic was founded by Bertil Wosk in 2002 and has been a pioneer in natural supplements and health products. With a focus on quality, research, knowledge and sustainability, Holistic is one of Sweden’s most trusted brands in its segment.

About ALTEA Capital Partners

ALTEA Capital Partners is a Nordic investment firm dedicated to partnering with high-potential small and medium-sized enterprises across the preventive health and wellbeing sector. With a deep thematic focus and active engagement, ALTEA seeks to deliver attractive returns and create lasting societal value by addressing the global imperative of extending healthy, productive life and improving overall health.

For more information:

Carl Rosang, CEO, Holistic Sweden

Email: carl.rosang@holistic.se

Telephone: +46 70 524 49 70

Joakim Skarborg, Partner, ALTEA Capital Partners

Email: joakim@altea-capital.com 

Telephone: +46 70 829 06 07

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